Functions of Each Channel of Distribution - JSS2 Business studies Lesson Note

Producer/Manufacturer:

Production: Manufacturing or creating the product.

Quality Control: Ensuring the product meets specified standards.

Packaging: Properly packaging the product for distribution.

Wholesaler:

Bulk Buying: Purchasing goods in large quantities from manufacturers.

Warehousing: Storing goods before distribution to retailers.

Transportation: Shipping goods from manufacturers to retailers.

Retailer:

Merchandising: Displaying and promoting products to attract customers.

Sales: Selling products directly to consumers.

Customer Service: Assisting customers with inquiries, exchanges, and refunds.

Consumer:

Purchasing: Buying products for personal use.

Consumption: Using the product as intended.