Meaning of Impulse Buying - JSS2 Business studies Lesson Note

Impulse buying refers to the spontaneous and unplanned purchase of goods or services without careful consideration or evaluation of the consequences. It occurs when individuals make purchasing decisions impulsively, often driven by emotions, impulses, or external stimuli such as advertising, promotions, peer pressure, or in-store displays. Impulse buying typically involves purchasing items that were not originally intended or budgeted for, and it can lead to overspending, buyer's remorse, and dissatisfaction with purchases.