Types of advertising - SS2 Commerce Lesson Note

Persuasive Advertising:

Persuasive advertising aims to convince and influence the audience to take a specific action, such as buying a product or adopting a certain belief or behavior. It uses emotional appeals, catchy slogans, and creative storytelling to persuade consumers that a particular product or service will fulfill their needs or desires. The goal is to create a desire or urge in the audience to make a purchase or support a specific cause.

Informative and Competitive Advertising:

Informative advertising focuses on providing factual information about a product or service to educate the audience. It highlights the features, benefits, and advantages of the advertised offering, aiming to help consumers make informed decisions. Competitive advertising, on the other hand, compares the advertised product or service to competitors' offerings, emphasizing its superiority or unique selling points. Both types aim to provide useful information and differentiate the advertised offering from others in the market.

Mass Advertising:

Mass advertising refers to reaching a wide and diverse audience through various traditional media channels, such as television, radio, print, and outdoor billboards. It aims to create broad brand awareness and reach as many potential customers as possible. Mass advertising is suitable for products or services with a broad target market and a need for widespread visibility.

Specific Advertising:

Specific advertising, also known as targeted advertising, focuses on reaching a specific audience segment based on demographics, interests, or behavior. It utilizes digital advertising platforms, social media, search engine marketing, and personalized messages to target a narrower group of consumers who are more likely to be interested in the advertised offering. Specific advertising allows for precise targeting and customization of messages, increasing the chances of engaging with potential customers.