Consumer protection in advertising - SS2 Commerce Past Questions and Answers - page 1
Consumer protection in advertising aims to:
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Increase advertising costs for businesses
Ensure advertisements are truthful and fair
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Maximize profits for advertisers
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What should advertisements provide to consumers?
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Transparent disclosures
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Deceptive information
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 Hidden fees
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Consumer protection laws prohibit:
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False claims and misleading statements
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Exaggerated advertising tactics
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 All forms of advertising
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Who do consumer protection measures aim to protect?
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Advertisers
Government agencies
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Consumers
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What is the role of regulatory bodies in consumer protection?
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Create deceptive advertisements
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Monitor and enforce consumer protection laws
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Increase advertising budgets
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What is the main goal of consumer protection in advertising?
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Why are transparent disclosures important in advertising?
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