Consumer protection in advertising - SS2 Commerce Past Questions and Answers - page 1
Consumer protection in advertising aims to:
Increase advertising costs for businesses
Ensure advertisements are truthful and fair
Maximize profits for advertisers
What should advertisements provide to consumers?
Transparent disclosures
Deceptive information
Hidden fees
Consumer protection laws prohibit:
False claims and misleading statements
Exaggerated advertising tactics
All forms of advertising
Who do consumer protection measures aim to protect?
Advertisers
Government agencies
Consumers
What is the role of regulatory bodies in consumer protection?
Create deceptive advertisements
Monitor and enforce consumer protection laws
Increase advertising budgets
What is the main goal of consumer protection in advertising?
The main goal is to ensure advertisements are truthful, fair, and not misleading.
Why are transparent disclosures important in advertising?
Transparent disclosures provide additional information that may impact consumers' decision-making process and help them make informed choices.