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Introduction to marketing - SS2 Commerce Past Questions and Answers - page 1

1
What is marketing?
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A

The process of manufacturing goods.

B

The process of conducting financial transactions.

C

The process of promoting and selling products or services.

2
Why is marketing important in an economy?
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A
It helps businesses understand customer needs and preferences.
B

It increases government regulations on businesses.

C
It focuses on reducing competition among businesses.
3
What role does marketing play in creating awareness?
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A

It increases taxes on consumers.

B

It effectively communicates the features and benefits of products or services.

C

It focuses on limiting consumer choices.

4
How does marketing contribute to economic growth?
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A
By decreasing employment opportunities.
B

By driving sales and revenue for businesses.

C

By increasing government regulations on businesses.

5
What does marketing encourage among businesses?
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A

Monopolies and limited choices.

B

Competition and innovation.

C

Price discrimination among consumers.

6
Explain the importance of marketing in an economy.
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7
How does marketing contribute to competition and innovation?
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