Marketing concept and marketing mix. - SS2 Commerce Past Questions and Answers - page 1
What is the main focus of the marketing concept?
Understanding and satisfying customer needs
Maximizing profits at any cost
Controlling the market through monopolies
Which of the following is NOT one of the four marketing mix elements?
Price
Profit
Promotion
What does the "place" element of the marketing mix refer to?
Product features and quality
Distribution channels and locations
Advertising and promotion
What is the purpose of the "promotion" element of the marketing mix?
To communicate and promote the product or service
To determine the right pricing strategy
To select distribution channels
Which concept places the customer at the center of marketing decisions?
The production concept
The marketing concept
The sales concept
Explain the importance of customer orientation in the marketing concept.
How do the four marketing mix elements work together in a marketing strategy?