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Media of advertising - SS2 Commerce Past Questions and Answers - page 1

1

Which advertising medium aims to reach a captive audience in a theater environment?

 

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A

Window display

 

B

Cinema advertising

 

C

Hoardings

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2

What is the purpose of window display advertising?

 

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A

 To distribute catalogs to potential customers

 

B

To display advertisements on large billboards

 

C

To attract customers to enter a store

 

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3

What does catalog advertising provide to customers?

 

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A

Large outdoor advertising displays

 

B

Detailed information about products or services

 

C

Attractive arrangements in store windows

 

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4

What is another name for hoardings in advertising?

 

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A

Cinema advertising

 

B

Window display

 

C

Billboards

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5

Where are hoardings typically placed for maximum visibility?

 

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A

Inside movie theaters

 

B

In store windows

 

C

Along highways or busy streets

 

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6

Define window display advertising in simple terms.

 

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7

What is the purpose of catalog advertising?

 

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