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Media of advertising - SS2 Commerce Past Questions and Answers - page 1

1

Which advertising medium aims to reach a captive audience in a theater environment?

 

A

Window display

 

B

Cinema advertising

 

C

Hoardings

correct option: b

Cinema advertising

 

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2

What is the purpose of window display advertising?

 

A

 To distribute catalogs to potential customers

 

B

To display advertisements on large billboards

 

C

To attract customers to enter a store

 

correct option: c

To attract customers to enter a store

 

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3

What does catalog advertising provide to customers?

 

A

Large outdoor advertising displays

 

B

Detailed information about products or services

 

C

Attractive arrangements in store windows

 

correct option: c

Detailed information about products or services

 

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4

What is another name for hoardings in advertising?

 

A

Cinema advertising

 

B

Window display

 

C

Billboards

correct option: c

Billboards

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5

Where are hoardings typically placed for maximum visibility?

 

A

Inside movie theaters

 

B

In store windows

 

C

Along highways or busy streets

 

correct option: b

Along highways or busy streets

 

 

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6

Define window display advertising in simple terms.

 

Window display advertising refers to creating attractive arrangements of products or visuals in store windows to capture the attention of passersby and entice them to enter the store.

 

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7

What is the purpose of catalog advertising?

 

The purpose of catalog advertising is to provide detailed information about a company's range of products or services through printed or digital catalogs, allowing customers to explore and make informed purchasing decisions.

 

Users' Answers & Comments
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