Methods of advertising - SS2 Commerce Past Questions and Answers - page 1

Direct advertising

Sending promotional materials through mail

Indirect advertising

Sponsorships of sports events

Reaching potential customers directly

Direct advertising involves directly communicating with the target audience to promote a product or service, such as through television commercials, radio ads, print advertisements, direct mail, or outdoor billboards.

The aim of indirect advertising is to create brand exposure and influence consumer behavior indirectly by associating the brand with relevant content or experiences, such as through product placement, sponsorships, content marketing, influencer marketing, or public relations.