Methods of advertising - SS2 Commerce Past Questions and Answers - page 1
Which method of advertising involves directly communicating with the target audience?
Indirect advertising
Direct advertising
Product placement
What is an example of direct advertising?
Product placement in a movie
Creating valuable online content
Sending promotional materials through mail
Which method of advertising aims to create brand exposure and influence consumer behavior indirectly?
Indirect advertising
Direct advertising
Content marketing
What is an example of indirect advertising?
Television commercials
Sponsorships of sports events
Print advertisements
What is the focus of direct advertising?
Creating brand exposure
Influencing consumer behavior indirectly
Reaching potential customers directly
Define direct advertising in simple terms.
Direct advertising involves directly communicating with the target audience to promote a product or service, such as through television commercials, radio ads, print advertisements, direct mail, or outdoor billboards.
What is the aim of indirect advertising?
The aim of indirect advertising is to create brand exposure and influence consumer behavior indirectly by associating the brand with relevant content or experiences, such as through product placement, sponsorships, content marketing, influencer marketing, or public relations.