How does sales promotion differ from personal s... - SS2 Commerce Methods of promotion. Question

Sales promotion involves using short-term incentives, such as discounts, coupons, or limited-time offers, to stimulate immediate sales or attract customers. It focuses on creating a sense of urgency and value to encourage customers to make a purchase. On the other hand, personal selling involves direct interaction between a salesperson and potential customers, providing information, addressing queries, and guiding customers towards a purchase decision through one-on-one communication.