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Public opinion can be measured through - JAMB Government 2010 Question

Public opinion can be measured through
A
negotiation
B
strike action
C
referendum
D
rumour
correct option: c
Public opinion can be measured through referendum.

Referendum is the submission to the electorate for approval or rejection of some aspects of legislation. It is a nice tool for measuring public opinion. Thhis is so due to the fact that it gives out an aggregate view of the people's opinion on a particular public policy. Other methods of measuring public opinion are:

1. Direct Observation

2. Survey or Opinion Poll

3. Secondary Sources e.g Information from libraries

4. Election

5. Through Mass Media.
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