Advertising - SS1 English Lesson Note
common terms associated with advertising.
Advertisement: A paid announcement designed to promote a product or service.
Advertising agency: A business that creates and places advertisements for clients.
Brand: A name, term, symbol, design, or any other feature that identifies and distinguishes the goods or services of one seller from those of others.
Copywriter: A writer who creates the text for advertisements.
Creative director: A person who oversees the overall look and feel of an advertising campaign.
Media buyer: A person who purchases advertising space or time.
Target audience: The group of people that an advertisement is designed to reach.
Testimonial: A statement from a satisfied customer that is used to promote a product or service.
Visual: An image, video, or other visual element that is used in an advertisement.
There are also a number of specific terms that are used in advertising. Some of these terms include:
Ad copy: The text of an advertisement.
Call to action: A statement that tells the reader what they should do, such as "Visit our website" or "Call us today."
Headline: The title of an advertisement.
Logo: A symbol or design that represents a company or brand.
Slogan: A short, memorable phrase that is used to promote a product or service.
Here are some additional vocabulary words that may be helpful for students preparing for the WAEC exam:
Appeal: A technique used to persuade the reader to take action.
Branding: The process of creating a unique identity for a product or service.
Imagery: The use of words to create pictures in the reader's mind.
Persuasive writing: Writing that is designed to convince the reader to agree with the author's point of view.
Target market: The group of people that an advertisement is designed to reach.