Media of advertising - SS2 Commerce Lesson Note

Each advertising medium has its unique advantages and is suitable for different marketing objectives and target audiences. Cinema advertising allows for reaching a captive audience in a theater environment, window displays attract attention at physical retail locations, catalogues provide detailed product information for convenient browsing, and hoardings capture the attention of a wide audience in outdoor settings.

Cinema Advertising:

Cinema advertising involves displaying advertisements on the big screen before the start of a movie or during intermissions. It allows advertisers to reach a captive audience in a theater environment. These ads can be in the form of video commercials or static slides and are typically targeted based on the movie genre or audience demographics.

Window Display:

Window display advertising refers to creating attractive and eye-catching arrangements of products or visuals in store windows. It aims to capture the attention of passersby and entice them to enter the store. Window displays are carefully designed to showcase the featured products, convey the brand's image, and create a visual impact that sparks curiosity and interest among potential customers.

Catalogues:

Catalogue advertising involves creating printed or digital catalogs that showcase a company's range of products or services. Catalogues provide detailed information, including product descriptions, images, prices, and ordering details. They serve as a convenient and tangible resource for customers to explore offerings from the comfort of their homes. Catalogues can be distributed through direct mail, handed out in-store, or made available online.

Hoardings:

Hoardings, also known as billboards, are large outdoor advertising displays typically placed in high-traffic areas. They feature attention-grabbing visuals, catchy slogans, and minimal text to convey a message to a wide audience. Hoardings are strategically placed along highways, busy streets, or in public spaces to ensure maximum visibility. They are designed to create brand awareness, promote products, or convey a specific message in a brief and impactful way.