Methods of advertising - SS2 Commerce Lesson Note

Direct Advertising:

Direct advertising involves directly communicating with the target audience to promote a product or service. It aims to reach potential customers directly and generate immediate responses. Some common methods of direct advertising include:

·         Television Commercials: Ads that are aired on television during popular shows or events to reach a wide audience.

·         Radio Ads: Audio advertisements played on radio stations to reach listeners during their favorite programs.

·         Print Ads: Advertisements placed in newspapers, magazines, brochures, or flyers to reach readers and provide detailed information.

·         Outdoor Ads: Ads displayed on billboards, posters, or signs in public spaces to capture the attention of passersby.

·         Direct Mail: Sending promotional materials, such as flyers, catalogs, or letters, directly to potential customers' mailboxes.

Indirect Advertising:

Indirect advertising involves promoting a product or service without directly approaching the target audience. It aims to create brand awareness and influence consumer behavior subtly. Some common methods of indirect advertising include:

·         Product Placement: Integrating a product or brand into movies, TV shows, or other media content to expose the audience to the product without explicitly advertising it.

·         Sponsorships: Supporting events, sports teams, or organizations to gain exposure and associate the brand with a positive image.

·         Content Marketing: Creating and sharing valuable, informative, or entertaining content online, such as blog posts, videos, or social media posts, to engage and attract potential customers.

·         Influencer Marketing: Collaborating with influential individuals or social media influencers who have a large following to promote the product or service indirectly through their content.

·         Public Relations: Managing and shaping the public image and perception of a brand through activities like press releases, media coverage, and community involvement.