Methods of promotion. - SS2 Commerce Lesson Note

Promotion refers to the various methods and techniques businesses use to communicate and promote their products or services to their target audience. It plays a crucial role in creating awareness, generating interest, and persuading customers to make a purchase. Some simple methods of promotion include:

·         Advertising: Advertising involves using paid media channels such as television, radio, print publications, online platforms, and social media to promote products or services. Businesses create advertisements that highlight the features, benefits, and value of their offerings, aiming to reach a wide audience and generate brand awareness.

·         Personal Selling: Personal selling involves direct interaction between a salesperson and a potential customer. It may take place in various settings, such as in-store, door-to-door, or through online communication channels. Sales representatives engage with customers, provide information about products or services, address their queries, and guide them towards making a purchase.

·         Public Relations: Public relations (PR) involves managing and maintaining a positive image and reputation of a business or brand. PR activities include media relations, press releases, sponsorship of events, community involvement, and crisis management. The goal is to build strong relationships with the public, media, and stakeholders, enhancing brand credibility and trust.

·         Sales Promotion: Sales promotion techniques aim to stimulate immediate sales or attract customers through short-term incentives. These techniques may include discounts, coupons, limited-time offers, free samples, contests, loyalty programs, or special promotions. Sales promotions create a sense of urgency and value, encouraging customers to take action and make a purchase.

·         Digital Marketing: Digital marketing encompasses various online methods to promote products or services. It includes activities such as search engine optimization (SEO) to improve online visibility, social media marketing to engage with customers, content marketing to provide valuable information, email marketing to reach potential customers directly, and influencer marketing to leverage the reach and influence of popular online personalities.