Methods of promotion. - SS2 Commerce Past Questions and Answers - page 1

Advertising

Direct interaction between a salesperson and potential customers

Public relations

Stimulating immediate sales or attracting customers with short-term incentives

Digital marketing

Advertising is a method of promotion that involves using paid media channels to promote products or services. It includes creating and disseminating advertisements through various mediums such as television, radio, print publications, online platforms, and social media. The goal of advertising is to reach a wide audience, raise awareness, and communicate the features, benefits, and value of the offerings.

Sales promotion involves using short-term incentives, such as discounts, coupons, or limited-time offers, to stimulate immediate sales or attract customers. It focuses on creating a sense of urgency and value to encourage customers to make a purchase. On the other hand, personal selling involves direct interaction between a salesperson and potential customers, providing information, addressing queries, and guiding customers towards a purchase decision through one-on-one communication.