Methods of promotion. - SS2 Commerce Past Questions and Answers - page 1
Which method of promotion involves using paid media channels?
Advertising
Personal selling
Public relations
What is the primary goal of personal selling?
Direct interaction between a salesperson and potential customers
Creating brand awareness through media relations
Providing short-term incentives to attract customers
Direct interaction between a salesperson and potential customers
Providing short-term incentives to attract customers
Advertising
Public relations
Public relations
What is the purpose of sales promotion?
Direct interaction between a salesperson and potential customers
Building brand credibility and trust
Stimulating immediate sales or attracting customers with short-term incentives
Stimulating immediate sales or attracting customers with short-term incentives
Which method of promotion utilizes online channels such as social media and email marketing?
Personal selling
Digital marketing
Public relations
Explain the concept of advertising as a method of promotion.
Advertising is a method of promotion that involves using paid media channels to promote products or services. It includes creating and disseminating advertisements through various mediums such as television, radio, print publications, online platforms, and social media. The goal of advertising is to reach a wide audience, raise awareness, and communicate the features, benefits, and value of the offerings.
How does sales promotion differ from personal selling?
Sales promotion involves using short-term incentives, such as discounts, coupons, or limited-time offers, to stimulate immediate sales or attract customers. It focuses on creating a sense of urgency and value to encourage customers to make a purchase. On the other hand, personal selling involves direct interaction between a salesperson and potential customers, providing information, addressing queries, and guiding customers towards a purchase decision through one-on-one communication.