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Need for Consumer Education - JSS1 Business studies Lesson Note

Consumer education is necessary because:

  • It empowers consumers to make informed decisions: With the abundance of choices in the market, consumers need to understand product information, pricing, quality, and safety standards to make wise purchasing decisions.

 

  • It protects consumers from exploitation: Consumers who lack awareness may fall prey to unfair or deceptive practices by businesses, such as false advertising, price gouging, or selling unsafe products.

 

  • It promotes responsible consumption: Consumer education encourages responsible consumption habits, such as sustainable purchasing practices, budgeting, and avoiding unnecessary debt.

 

  • It enhances consumer rights awareness: Educated consumers are more likely to assert their rights, such as the right to safety, the right to information, the right to choose, and the right to redress.
Recommended: Questions and Answers on Consumer, Market and Society for JSS1 Business studies
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