Summary- Consumer - JSS2 English language Lesson Note

                                                SUMMARY                

                                                CONSUMER

A consumer is an individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store, and purchases a toy, shirt, beverage or anything else, they are making that decision as a consumer.

A consumer is a person or a group of people such as a household who are the final users of products or services. The consumer’s use is final in the sense that the product is usually not improved by the use. In other words, he or she is one who pays to consume the goods and services produced.

As such, consumers play a vital role in the economic system of a nation. In the absence of effective consumer demand, producers would lack one of the key motivations to produce: to sell to consumer, as the consumer also forms part of the chain of distribution. When business people and economists talk of consumer, an aggregated commodity item with little individuality other than that expressed in the decision to buy or not to buy.