Channels of distribution - SS1 Commerce Past Questions and Answers - page 2
11
What do wholesalers typically do in the distribution process?
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A
Sell products directly to consumers
B
Purchase goods from manufacturers in bulk
C
Act as sales representatives for manufacturers
12
Which type of distribution channel involves independent entrepreneurs selling products under an established brand?
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A
Franchising
B
Agents
C
 Distributors
13
What is the role of agents in the distribution process?
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A
Purchase products in bulk from manufacturers
B
Act as intermediaries between manufacturers and retailers
C
Own and operate their own retail stores
14
Which distribution channel allows manufacturers to have complete control over the customer experience?
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A
Wholesalers
B
Retailers
C
Direct distribution
15
What is the difference between direct and indirect distribution channels?
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16
How do distributors contribute to the distribution process?
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