Channels of distribution - SS1 Commerce Past Questions and Answers - page 2
What do wholesalers typically do in the distribution process?
Sell products directly to consumers
Purchase goods from manufacturers in bulk
Act as sales representatives for manufacturers
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Which type of distribution channel involves independent entrepreneurs selling products under an established brand?
Franchising
Agents
Distributors
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What is the role of agents in the distribution process?
Purchase products in bulk from manufacturers
Act as intermediaries between manufacturers and retailers
Own and operate their own retail stores
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Which distribution channel allows manufacturers to have complete control over the customer experience?
Wholesalers
Retailers
Direct distribution
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What is the difference between direct and indirect distribution channels?
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How do distributors contribute to the distribution process?
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