Small scale retailing - SS1 Commerce Past Questions and Answers - page 1
What is the primary characteristic of hawking as a form of small-scale retailing?
Operation from fixed retail units
Mobile approach and direct customer interaction
Mobile approach and direct customer interaction
What is a common feature of mobile shops?
Limited product range and storage capacity
Fixed location and higher overhead costs
Exclusive operation at shopping malls
Where are kiosks typically found?
In remote areas with low foot traffic
High-traffic areas or popular shopping destinations
High-traffic areas or popular shopping destinations
What is a disadvantage of hawking as a retailing method?
Dependence on vehicle maintenance and fuel costs
High operating costs compared to fixed stores
Dependence on vehicle maintenance and fuel costs
What is a primary advantage of kiosks?
Wide range of product offerings
Reduced rental costs compared to larger retail spaces
Flexibility in reaching different areas
How does mobile retailing differ from hawking?
Mobile retailing operates from vehicles or mobile units, while hawking involves selling goods by moving from place to place on foot or using a mobile cart.
What are the main advantages of small-scale retailing methods?
Small-scale retailing methods offer advantages such as flexibility in reaching different locations, lower operating costs, personalized customer interaction, and the ability to adapt to customer preferences and market trends.