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A major function of the retailer is to - JAMB Economics 2022 Question

A major function of the retailer is to

A

grant credit to the wholesaler

B

break bulk and sell products in small units

C

reduce cost of distribution

D

generate demand for products through advertisement

correct option: b

Option B is the correct answer. 

A retailer's main duty is to sell products in small quantities to consumers. Additionally, they carry out various marketing activities, including promoting sales, advertising, and displaying goods at the point of purchase.

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