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A two-way process which involves sending and re... - JAMB Commerce 2019 Question

A two-way process which involves sending and receiving of messages is referred to as__________

A

Advertisement

B

Communication

C

Marketing

D

Transportation

correct option: b

Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: The formation of communicative motivation or reason. Message composition. Message encoding. Wikipedia

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