Question on: JAMB Commerce - 2019
Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as
A
Sales Promotion
B
Personal Selling
C
Advertising
D
Publicity
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Correct Option: D
In marketing, publicity is the public visibility or awareness for any product, service or organization. It may also refer to the movement of information from its source to the general public, often via the media. Wikipedia
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