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Any information about a manufacturer or his pro... - JAMB Commerce 2019 Question

Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as

A

Sales Promotion

B

Personal Selling

C

Advertising

D

Publicity

correct option: d

In marketing, publicity is the public visibility or awareness for any product, service or organization. It may also refer to the movement of information from its source to the general public, often via the media. Wikipedia

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