Discuss the importance of packaging in marketin... - JSS1 Agricultural science Marketing Strategies for Agricultural Products Question

Packaging in agriculture goes beyond protection; it is a critical element of marketing. Functional and appealing packaging enhances product visibility on shelves, communicates essential information to consumers, and protects the quality of the product. It significantly influences consumer perception, making it a vital aspect of creating a positive image and attracting buyers. Effective packaging contributes to the overall success of agricultural products in the market.