Explain the concept of product differentiation ... - JSS1 Agricultural science Marketing Strategies for Agricultural Products Question

Product differentiation in agriculture involves emphasising unique qualities to distinguish products from competitors. This could include highlighting specific varietal traits, quality attributes, or unique cultivation methods. The significance lies in standing out in the market, meeting diverse consumer preferences, and creating a competitive edge. By differentiating products, farmers can attract a broader consumer base and foster loyalty, contributing to long-term success.