Question on: JAMB Commerce - 2012

The channel of distribution is the path through which goods and services flow from the producer to the consumer. This includes various intermediaries like wholesalers, retailers, and online platforms, all of which facilitate the availability of goods and services to consumers.

• Channel of distribution: This is the correct answer as it encompasses the entire process of making goods and services accessible to consumers.
• Sales promotion: This is a marketing technique used to encourage immediate purchase, but it's not the primary means of making goods available.
• The advertising agency: This is responsible for creating and placing advertisements, not the actual distribution.
• The middle men: While middlemen are part of the channel of distribution, the channel itself is a broader concept that includes these middlemen and other aspects of distribution.