Question on: JAMB Commerce - 2018
Goods and services are made available to consumers through
A
The advertising agency
B
Sales promotion
C
The channel of distribution
D
The middle men
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Correct Option: C
Channel of distribution is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors, and even the internet
A distribution channel is the path through which products pass to get from the producer to the consumer
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