Question on: JAMB Commerce - 2018
The above chart represents the
A
Marketing mix relationship
B
Product mix relationship
C
Advertising mix relationship
D
Promotion mix relationship
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Correct Option: A
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its organizational goal, there are basically 4 P's of marketing which are Price, Product, Place and Promotion.
Marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products
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