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The basic idea behind brand differentiation und... - JAMB Economics 1994 Question

The basic idea behind brand differentiation under an imperfect market arrangement is to?

A
stimulate demand for rival products
B
create demand for the particular product
C
enable the product penetrate the market
D
enable the product to complete with others
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Correct Option: B

The basic idea behind brand differentiation in an imperfect market is to create demand for a particular product. Brand differentiation helps a product stand out from its competitors by highlighting its unique features, benefits, or image. This strategy aims to make consumers perceive the product as superior or different, thereby increasing its appeal and generating demand.

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