Question on: JAMB Commerce - 2024


The following are functions of marketing EXCEPT

A
packaging
B
distribution
C
insurance
D
advertising
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Correct Option: C

Marketing functions include activities that facilitate the exchange of goods and services from producers to consumers. These functions include:* Packaging: This protects and presents the product.* Distribution: This involves getting the product to the consumer (e.g., transportation, warehousing).* Advertising: This promotes the product to potential customers.Insurance, however, is a financial service that protects against risk and is not directly a marketing function.

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