Question on: JAMB Commerce - 2018
The satisfaction of consumer is best explained by
A
Product mix
B
Marketing concept
C
marketing mix
D
market segmentation
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Correct Option: B
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
The marketing concept is the strategy that firms implement to satisfy customer’s needs, increase sales, maximize profit and beat the competition.
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