Thee major aim of consumer orientation is - JAMB Commerce 2019 Question
Thee major aim of consumer orientation is_________
A
consumer satisfaction
B
consumer sovereignty
C
what to produce
D
market research
correct option: a
The consumer orientation is modern marketing philosophy that guides the practicing managers to carry out marketing efforts in a manner that result into maximum consumer satisfaction. It is the concept of marketing which begins and ends with the needs and wants of the consumers rather than that of the organisation.
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