Question on: JAMB Commerce - 2019
Thee major aim of consumer orientation is_________
A
consumer satisfaction
B
consumer sovereignty
C
what to produce
D
market research
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Correct Option: A
The consumer orientation is modern marketingĀ philosophyĀ that guides the practicing managers to carry out marketing efforts in a manner that result into maximum consumer satisfaction. ItĀ is the concept of marketing which begins and ends with the needs and wants of the consumers rather than that of the organisation.
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