Branding and Packaging - JSS1 Agricultural science Lesson Note

Branding and packaging play a crucial role in marketing agricultural products.

1. Branding: Creating a recognizable brand name and logo helps build trust and loyalty. A strong brand contributes to consumer confidence and facilitates market recognition.

2. Packaging: The way agricultural products are packaged influences consumer perception. Functional and appealing packaging enhances product visibility, protects quality, and communicates information to consumers.

3. Labelling: Providing clear and accurate information on labels regarding product origin, nutritional content, and other relevant details aids consumer decision-making.

4. Sustainability: Emphasising sustainable and eco-friendly packaging aligns with contemporary consumer values, contributing to a positive brand image.