Marketing Strategies for Agricultural Products - JSS1 Agricultural science Past Questions and Answers - page 1
What is the primary goal of marketing strategies for agricultural products?
Maximising production costs
Increasing sales and market visibility
Ignoring consumer preferences
Minimising brand recognition
What does product differentiation in agriculture involve?
Reducing product quality
Emphasising unique product qualities to distinguish from competitors
Ignoring market trends
Minimising consumer satisfaction
How does branding contribute to the success of agricultural products in the market?
By discouraging consumer trust
By minimising brand recognition
By building trust, loyalty, and facilitating market recognition
By avoiding market visibility
What role does packaging play in marketing agricultural products?
It has no impact on consumer perception
It protects product quality and enhances visibility
It discourages market recognition
It minimises sustainability efforts
How does value-based pricing differ from cost-based pricing for agricultural products?
Value-based pricing ignores consumer preferences
Cost-based pricing considers market trends
Value-based pricing is based on perceived product value, while cost-based pricing considers production costs
Cost-based pricing promotes dynamic pricing
What is a key importance of marketing strategies in agriculture?
Market saturation
Decreased sales
Consumer dissatisfaction
Increased sales
Which aspect of product differentiation focuses on emphasizing freshness, nutritional value, or unique characteristics?
Quality Attributes
Unique Selling Proposition (USP)
Varietal Selection
Market Segmentation
Which pricing strategy involves setting prices based on production costs?
Cost-Based Pricing
Market-Oriented Pricing
Value-Based Pricing
Promotional Pricing
What is the purpose of market-oriented pricing?
To set prices based on perceived value
To align prices with production costs
To remain competitive based on market trends
To offer temporary price reductions
Which pricing strategy involves setting prices based on the perceived value of the product to the consumer?
Cost-Based Pricing
Market-Oriented Pricing
Value-Based Pricing
Promotional Pricing