Product Differentiation - JSS1 Agricultural science Lesson Note

Product differentiation involves highlighting the unique qualities and features of agricultural products to distinguish them from competitors. Key aspects include:

1. Quality Attributes: Emphasising the quality of products, such as freshness, nutritional value, or unique characteristics, sets them apart in the market.

2. Unique Selling Proposition (USP): Identifying and promoting a unique aspect or benefit of the product that appeals to consumers.

3. Varietal Selection: Differentiating products based on specific varieties, traits, or cultivation methods that make them distinct.

4. Market Segmentation: Tailoring products to specific market segments based on preferences, creating targeted differentiation.