1995 - JAMB Commerce Past Questions and Answers - page 2
11
Which of the following is NOT a function of the stock exchange market?
A
providing long term loans to large scale enterprises
B
encouraging people to buy shares and thereby providing capital for investment
C
providing means of assessing the value of a firm's assets
D
enabling firms to wind-up quickly in times of difficulties
correct option: d
Users' Answers & Comments12
The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?
A
market analysis
B
marketing mix analysis
C
marketing opportunities analysis
D
market survey
correct option: d
Users' Answers & Comments13
The breaking down of a market into separate and identifiable elements each with its own special product requirement is known as market
A
differentiation
B
segmentation
C
penetration
D
identification
correct option: b
Users' Answers & Comments14
Taking a new product to a particular part of a country to test the reaction of consumers to the product referred to as
A
sales promotion
B
sampling
C
merchandizing
D
advertising
correct option: a
Users' Answers & Comments15
A manufacturer can make his product distinguishable from those of other competitors by
A
providing catalogues for his wholesalers
B
aggressive sale ppromotion
C
branding and packaging the product
D
selling the product at a much lower price
correct option: c
Users' Answers & Comments16
Which of the following are forms of sales promotion?
A
advertising, personal selling and publicity
B
advertising, market skimming and publicity
C
personal selling, packaging and publicity
D
advertising, packaging and publicity
correct option: a
Users' Answers & Comments17
A disadvantage of personal selling is that it
A
increase a company's operating cost
B
decreases acompany's operating cost
C
increase a company's number of customers
D
reduces a company's area of patronage
correct option: d
Users' Answers & Comments18
chinyere agree to make a dress for Halima with September 20, 1995 as the delivery date. If the dress was not ready on that date, Halima could
A
sue Chinyere for damages
B
sue Chinyere for specific performance
C
seize another gown from Chinyere's shop
D
regard the contract between them as terminated
correct option: b
Users' Answers & Comments19
Consumer sovereignty means that they consumer is
A
a citizen
B
always independent
C
always wrong
D
always right
correct option: d
Users' Answers & Comments20
When an industry or company is nationalized, the state becomes
A
the major shareholder
B
the mini shareholder
C
the only shareholder
D
an equal shareholder with other individuals
correct option: c
Users' Answers & Comments