Branding - SS1 Commerce Past Questions and Answers - page 1
What is the primary purpose of branding?
Differentiation
Cost reduction
Market saturation
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Which of the following is an advantage of branding?
Increased competition
Decreased customer loyalty
Higher trust and credibility
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What is a potential disadvantage of branding?
Increased flexibility
Cost reduction
Limited customer expectations
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Which of the following is a benefit of a strong brand?
Premium pricing opportunities
Decreased customer attraction
Lower pricing options
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What is a potential challenge in rebranding efforts?
Unlimited flexibility
High customer expectations
Lower competitive pressure
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What is the primary goal of branding?
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Name one advantage of branding.
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