Branding - SS1 Commerce Past Questions and Answers - page 1
1
What is the primary purpose of branding?
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A
Differentiation
B
Cost reduction
C
Market saturation
2
Which of the following is an advantage of branding?
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A
Increased competition
B
Decreased customer loyalty
C
Higher trust and credibility
3
What is a potential disadvantage of branding?
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A
Increased flexibility
B
Cost reduction
C
Limited customer expectations
4
Which of the following is a benefit of a strong brand?
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A
Premium pricing opportunities
B
Decreased customer attraction
C
Lower pricing options
5
What is a potential challenge in rebranding efforts?
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A
Unlimited flexibility
B
High customer expectations
C
Lower competitive pressure
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