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Merits and demerits of advertising - SS2 Commerce Past Questions and Answers - page 1

1

What is one benefit of advertising?

 

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A

Reduced costs

 

B

Increased brand awareness

 

C

Decreased competition

 

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2

Which of the following is a potential drawback of advertising?

 

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A

Guaranteed effectiveness

 

B

Instant brand loyalty

 

C

High costs

 

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3

Advertising helps to attract and __________ customers.

 

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A

discourage

B

retain

C

confuse

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4

What is one challenge of advertising in today's consumer landscape?

 

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A

Limited exposure to ads

 

B

Information overload

 

C

Information overload

 

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5

Misleading or deceptive advertising can lead to _____________:

 

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A

increased customer trust

 

B

damaged brand reputation

 

C

reduced sales

 

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6

What is one merit of advertising?

 

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7

Name one potential drawback of advertising.

 

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