Definition of communication - SS1 Commerce Lesson Note

Communication refers to the exchange of information, ideas, and messages between individuals or entities involved in business transactions. It is the process of sharing thoughts, opinions, instructions, and feedback to facilitate the flow of commerce and promote successful business interactions.

Effective communication in commerce involves clear and concise expression, as well as attentive listening and understanding. It allows businesses to convey their products or services, negotiate deals, build relationships with customers, suppliers, and partners, and resolve issues or conflicts.

Communication can take various forms, including face-to-face conversations, phone calls, emails, video conferences, presentations, written documents, advertisements, and social media platforms. The choice of communication method depends on the nature of the message, the target audience, and the desired outcome.